Commenting on the sponsorship, General
Manager, Communication & External Affairs, GTBank; Lola Odedina said ‘As the headline sponsor of the Lagos
Fashion and Design Week 2013, we recognize the importance of the fashion
industry to the growth of Nigeria’s economy and The Guaranty Trust Bank Lagos
Fashion and Design Week 2013 will act as a catalyst to ensure that fashion can
become a sustainable business model which can drive commerce in Nigeria’.
The GTB Lagos Fashion and Design Week Press Release! Lagos October 23-26 2013 @lfdw_ng
Commenting on the sponsorship, General
Manager, Communication & External Affairs, GTBank; Lola Odedina said ‘As the headline sponsor of the Lagos
Fashion and Design Week 2013, we recognize the importance of the fashion
industry to the growth of Nigeria’s economy and The Guaranty Trust Bank Lagos
Fashion and Design Week 2013 will act as a catalyst to ensure that fashion can
become a sustainable business model which can drive commerce in Nigeria’.
Different activities have already begun
in Lagos to commence the Guaranty Trust Bank Lagos Fashion & Design Week. Guaranty Trust Bank Lagos Fashion and Design
Week in partnership with British Council,
recently concluded a fashion film work shop for film makers as well as
master classes on
the business of fashion for the 20 shortlisted young designers from the ages of
21 to 30; who were selected from a vigorous screening process across Nigeria.
These 20 shortlisted young designers will all compete to create a collection
for the MTN Young Designer Awards 2013 where the winner will receive a cash
prize of N4, 000,000 courtesy
MTN.
Omoyemi Akerele founder of Lagos Fashion and Design
Week stated ‘For 2013, as part
of our vision to build from within, we are exploring retail partnerships for
our designers across Nigeria. With garment manufacturing becoming more
accessible within the country, this is feasible.’ She further added The
LFDW Platform is also unique for its ability to provide opportunities for both
young and established designers. As established designers in the industry seek
expansion into new markets, we have created opportunities for retail within the
continent and internationally.
Akerele
also added ‘our by-line for this year is “building from within” and the key
word here is “building”. As we work towards positioning the platform as the hub
for commerce and creativity on the continent, we are also aware of the need to
contribute to creating structures in place for the industry to grow and thrive’
Also speaking on the sponsorship, Kola Oyeyemi, GM, Consumer Marketing,
MTN said, ‘we are delighted to be part of
the Lagos Fashion and Design Week, having participated in its growth from inception
till today, we remain committed to supporting the Lagos Fashion and Design Week
goal of growing the Nigerian fashion industry especially its young talent via
the MTN Young Designer of The Year Prize.’
--------------------END-----------------------
The Guaranty
Trust Bank Lagos Fashion and Design Week 2013 is co-sponsored
by MTN Nigeria, British Council, Maybelline New York and Wings Magazine the
In-flight Magazine for Arik Air.
For more information please visit
Lagos Fashion and Design Week
Lagos Fashion
and Design Week is a multi day fashion event platform that aims to
drive the Nigerian fashion industry and lift its profile by bringing together
buyers, consumers and the media to view the current collections of designers in
the fashion capital of Lagos, Nigeria. Beyond the event, Lagos Fashion and
Design Week is a platform that has succeeded in repositioning fashion as a
useful tool for commerce and creativity in Nigeria, beyond the traditional
glitz and glamour associated with it.
Lagos will play host to the fashion event that will feature:
The Guaranty
Trust Bank Lagos Fashion and Design Week 2013 is set to further
promote the multi day premiere fashion event which is a major driver for
the Nigerian fashion industry.
Guaranty Trust
Bank plc is one of the few Nigerian financial institutions that maintain a
defined Corporate Social Responsibility (CSR) strategy with measureable impact
in all areas where it has a business footprint. The Bank actively supports
programmes across Africa that positively affects Child Healthcare, Education,
the Art, Sports, Community Development and Environmental Sustainability.
Its most recent
projects in Art include the sponsorship of the acquisition of African Art works
by the legendary Meshac Gaba titled; “Museum of Contemporary African
Art” in a 12-room installation at the Tate Modern Gallery in London. The
concept explored by the Artist seeks to blur the boundaries between art and
everyday life with the use of paintings, sculptures and drawings. The resulting
twelve rooms constitute a ‘museum within a museum’, combining the aesthetics of
the art gallery with that of a West African market place. The Bank also
recently supported the African Metropolis short film project which seeks to explore
and promote African short films and filmmakers from different capitals of the
continent across key platforms. Some of the films will be screened at the
Toronto International film festival in September 2013.
Guaranty Trust
Bank continues to build internal capacity in managing the economical, social
and environmental aspects of its operations, guided by a comprehensive corporate
sustainability policy.
The Bank
introduced convenient ways of banking through our various e-channels which is
aimed at minimizing the impact of the Bank’s operations on the environment. We
have also reduced the amount of diesel our business operations consume by
investing in solar powered inverter batteries for some of our branch
operations. As our corporate strategic aspirations grow, we remain proudly
African with an international outlook.
MTN Nigeria, the country’s leading telecommunications provider, is sponsoring Lagos Fashion and Design Week for the third consecutive year.
As the Nigerian
fashion industry continues to grow, MTN is committed to assisting in the
development of talent in the country. Like any multi-billion dollar
industry, fashion is in need of a powerful tool of communication. MTN continues
its legacy of blazing the trail in terms of its involvement in the development
of Nigeria’s economy and its commitment to African arts. By enriching the lives
of her customers, via exciting and engaging platforms like Lagos Fashion and
Design Week, MTN is delivering on her brand promise.
The British
Council, has always been dedicated to sharing the UK’s most attractive assets
with other countries and providing a learning experience for people in the arts
sector so it is proud to be a sponsor for the third year of Lagos Fashion and
Design Week.
Aiding in the development
of young talent in Nigeria with their Young Creative Entrepreneur of the
Year Award (Fashion) and Young Designer of the Year Award, the British Council
is committed to promoting entrepreneurship and creativity in the Nigerian
Fashion Industry.
From a small,
family-owned business started in 1914 to the number one make up brand in the
world, Maybelline New York takes trends from the catwalk to the sidewalk,
empowering women to make a statement, explore new looks, and flaunt their own
creativity and individuality.
Inspired by
confident, accomplished women, Maybelline New York gives you
scientifically-advanced formulas, revolutionary textures and up-to-the minute,
trendsetting shades effortlessly, affordably, beautifully.
Available in
over 129 countries, Maybelline is Make up sponsor to 13 Fashion Weeks across
the world including Mercedes Benz Fashion Week New York and adds a 14th this
year with Gtbank Lagos Fashion and Design Week.
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