Shakara Couture
Ewemade Erhabor-Emokpae has had a long obsession with the vintage glamor of the 1920s and 50s. Her design label -- Shakara Couture -- has encompassed the aesthetics, ambiance and essence of the present couture era and added an African flair.
Officially launched in
2012, the design label had its first major debut at the Music Meets
Runway 2012 event where African designers clamoured together to unveil
their late 2012 collections. Her collection was filled with long
luxurious dresses with lace detail, creative fascinators, wide brim hats
and satin gloves.
Recently, she released a few photos from her 2013 collection titled "There is No Such Thing As Too Much Glamor." The campaign photos showcased a young housewife carrying about her daily chores dressed to the nines.
Africa's hottest new fashion designers
Shakara Couture
Ewemade Erhabor-Emokpae has had a long obsession with the vintage glamor of the 1920s and 50s. Her design label -- Shakara Couture -- has encompassed the aesthetics, ambiance and essence of the present couture era and added an African flair.
Officially launched in
2012, the design label had its first major debut at the Music Meets
Runway 2012 event where African designers clamoured together to unveil
their late 2012 collections. Her collection was filled with long
luxurious dresses with lace detail, creative fascinators, wide brim hats
and satin gloves.
Recently, she released a few photos from her 2013 collection titled "There is No Such Thing As Too Much Glamor." The campaign photos showcased a young housewife carrying about her daily chores dressed to the nines.
Kaela Kay
When I first encountered the Kaela Kay
design label I was immediately struck with its big and loud prints and
funky designs. Created by Ghanaian designer Catherine Addai the label
thrives on its passion to transform bold and extravagant prints into
feminine, sexy and modern clothes for the modern woman.
Addai has created the
Kaela Kay woman to stand out. The Kaela Kay woman is a refined socialite
who walks with her shoulders back and her head held high.
Apart from her label's
aesthetics, which always have a professional outlook, another reason why
the Kaela Kay brand caught my attention was because of its take on
prints. It moves to re-interpret print combinations while still keeping
its African foundations.
Kitschai
o
When the 2013 collection
"Unicorns and Bullet Wounds" from Kitschai was released, fashion
enthusiasts were engulfed by a wave of curiosity. The design label
introduced an edgy and risqué collection that wasn't typical of Nigerian
designers and has not been seen elsewhere in this year's batch of
collections.
Created by London-based
Nigerian Andrea Ushedo, she incorporated her punk/retro personality into
the designs, making them just dark and edgy enough.
With such an impressive debut, one can only wait in anticipation for what the label will bring out next.
Love April
Whenever I think of the Ghanaian Love April design label, I think of sultry and feminine designs with a hint of African detail.
Nina Barkers-Woode
launched the Love April brand in 2011. She started it as a label
offering ready-to-wear clothes for women, as well as leather goods and
accessories.
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According to her interview with Shadders Africa:
"It embodies today's woman with the marriage between sophistication and
sexiness which allows her to step into the world, wherever that might
be, feeling and looking confident."
She last showcased her 2012/2013 collection at Ghana Fashion Week 2012, where it received a lot of praise.
Milq & Honey
Dark earthy tones, gold
panel details and a twist to every piece are the three qualities that
come to mind every time I look at a collection piece from Milq & Honey.
Owned by Gabriella and
Kelly Davids, the South African label speaks to the confident woman who
is sexy and edgy, yet glamorous and classy. Their clothes are inspired
by energetic colors, animals and the natural patterns and shapes of the
Earth.
At the Mercedes-Benz
Fashion Week Cape Town 2013 they debuted their 2013 collection, which
was a mix of light and dark. They started off with a dark ensemble of
typical Milq & Honey garments and then went off into a birth of
colors in neon and summer-appropriate casual wear.
Fenix Couture
This Nigerian-Canadian
design label reminds me a lot of the Jewel By Lisa label. Its
well-tailored designs and understanding for the female form are both
professional and appealing.
The brand was created by
Josephyn Akioyamen, who started her journey into fashion while living
in Lagos, Nigeria. She was constantly surrounded by intricate colors and
prints and, of course, African culture.
Fenix Couture
is a combination of timeless elegance and modern luxury brought to life
by stimulating textiles and precision tailoring. With its 2013 Ihotu
Collection, the label introduced itself to the world as one not just to
watch, but a label that is so transformational that it would last for
years to come.
Creating a fashion label
begins with the birth of passion, after which the dream is filled with
enthusiasm and drive. I have only listed seven African designers that
are certain to do great things this year and in the years to come, but
there are many others that, just like these, are taking the African
fashion industry to new heights.
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